Business Development

The Business Development course is designed to equip professionals with the skills, strategies, and 

mindset needed to drive growth, build lasting client relationships, and identify new market 

opportunities. This course blends strategic thinking with practical tools, focusing on sales enablement, 

relationship management, proposal development, and partnership building.

Participants will explore the full lifecycle of business development—from lead generation and value 

proposition creation to deal negotiation and customer retention—using real-world case studies, role￾plays, and market analysis techniques. It’s ideal for professionals seeking to contribute directly to 

revenue growth and long-term business success

• Understand the core principles of business development and its role in organizational growth

• Identify and qualify potential leads, partners, and market opportunities

• Craft compelling value propositions and client pitches

• Build and manage strong client and partner relationships

• Develop effective sales pipelines and opportunity tracking systems

• Collaborate across functions to prepare winning proposals and presentations

• Use market intelligence and competitor analysis to guide strategy

• Apply negotiation, follow-up, and client retention tactics for sustainable success

• Business Development Executives and Managers

• Sales Professionals and Account Managers

• Entrepreneurs and Startup Founders

• Marketing and Strategy Professionals involved in growth planning

• Consultants and Bid/Proposal Managers

• Engineers or Technical Experts transitioning into client-facing roles

• Professionals aiming to expand their commercial acumen and influence revenue outcomes

• Module 1 – Marketing and Sales Fundamentals / Basics.

• Module 2 – Marketing and Sales Fundamentals / Marketing research, analysis and Comm.

• Module 3 – Business Development – The Theory.

• Module 4 – Business Development – The Tactics.

• Module 5 – Project, Assessment and evaluation.

English / Arabic